Sticky Organic Content Marketing
Brick and mortar businesses can learn a lot from large corporations, and often times that is where we look for growth ideas for our companies. But we can also learn from the little guys too, and today we’ll look at a search engine optimization technique that is used by many sole proprietor’s who work as internet marketing specialists.
In past articles, we discussed how to create relevant backlinks as a critical part of the search engine optimization process. While this is a service that many will choose to out-source, there is a much better way to handle this “in house” that will save you thousands of dollars per month and provide you with a much higher quality list of back links.
Sticky organic marketing is an article marketing process for creating strong backlinks to your website that are highly relevant and last for many years. This concept of “stick” refers to the length of the content’s life cycle – and therefore the life cycle of the backlinks to your site. Just how long does your content remain indexed? How long do your backlinks remain active?
A great new e-Book (free download) covers this concept and why it is far more beneficial to your company’s internet marketing plan than a paid-backlinks process. I strongly recommend that you read through the e-Book and use it to help you begin creating eternal backlinks that will, over time, help your SEO far more than a simple paid backlink plan.
Remember, backlinks are seen by search engines as “referrals” to your company website; in a sense they are seen as proof of your authority in your specific market niche. By working to increase the number of backlinks to the key pages on your company website, you will see a gradual growth in the organic traffic that you receive because of your higher rankings with the search engines. Read the e-Book and be prepared to find the simple, cheap, and effective method for building your authority on the internet.
Looking to increase your organic search engine traffic with a simple Backlink Building Plan, then visit theInternetSqueeze.com download your very own Free e-Book for cheap backlink building.
Bing And Yahoo Search Engines. Will Microsoft Keep Both?
Today, both Bing and Yahoo are powered through Microsoft after becoming partners in 2009. Although Microsoft may be taking hold of this market of the future, Bing and Yahoo both still host their own number of dedicated users. This is because while Yahoo is a great search engine for finding requested information and listing a number of web sites, Bing is more effective at providing detailed information on any one topic, generally along with a photo or photos where applicable. However, to know which will win the most market share in the future, one must ask the question, “Bing and Yahoo search engines. Who will be the bigger player and why?”
So, how many people in the world use Bing and Yahoo? It is impossible for anyone to measure the number of people using any one search engine. However, the searches made can be monitored and are to acquire such statistics. Today, most all search engines monitor their search so as to know their current ranking in the industry.
Today, statistics show that although shy of the percentage of Yahoo, Bing is rapidly gaining ground on the search engine front. Yahoo however is still holding its own. This is true because as of today, they remain ahead when it comes to percentage totals with seventeen point five percent of the market share compared to Bing who currently maintains ten point seven percent of worldwide usage, but if Bing is seeing four to eight percent growth each month, then for how long?
So, is Bing or Yahoo more efficient in retrieving information over the other? Bing wins out on this front, as information has been updated more recently even if only with the initial design, development and release of Bing and its massive database. In addition, Yahoo has been in existence for over ten years whereas Bing has only just made its debut in the last few. Therefore, Yahoo unlike Bing may return both current and outdated information compared to Bing in which results are almost always current and up to date.
Unlike Yahoo, Bing also has the capability to return information in an answer format when one types in a question. In addition, it has been developed with newer features and technologies, such as that of allowing individuals to provide feedback to Microsoft with regards to missing or wrong information. So, although both are both excellent in their own right, each one may be better for some tasks than the other.
Both are excellent web sites however, depending upon the needs of the user. However, it is becoming clear through monthly percentage reports and other important factors that Bing is rapidly becoming the search engine with the best Search Engine Optimization (SEO) for the future. To this end while Yahoo remains a good choice for some searches, it appears Bing is leading the way into the future when it comes to search engines.
While Bing is more efficient than Yahoo, it is only due in part to the newer technology and the fact that the database has more recently been loaded with data than Yahoo. Therefore, if one knows exactly what one is looking for, current and accurate results are displayed rapidly in Bing. Whereas with Yahoo, information returned may often be cached or outdated. However, if using a search engine for a research project then Yahoo may be quite useful in locating both current and background information.
In Yahoo, there are also so many back links returned it can be overwhelming not to mention time consuming. Also, in order to discover the actual location of requested information, one sometimes has to search through several back links. Back links are the links displayed at the end of the search process on the main page of Bing or Yahoo. Once the main page with a list of links is displayed, one generally clicks the best related link to move forward to the page or website of interest.
So to answer the question, “Bing and Yahoo search engines. Who will be the bigger player and why?” Although, both Bing and Yahoo remain useful, it is Bing that is the most updated and useful in determining specific facts regarding most topics. In addition, in most instances, searches are returned more quickly resulting in less time used in locating necessary and valuable information that is often needed in a short amount of time. To this end, it is clear that Bing may very well win the future of the search market with regards to Search Engine Optimization (SEO), search engines and usage when the race is won.
You can learn more about the opportunities available to you and your growing business when you use the services of SEO consultants today! Employing an SEO service is a fast and easy way to gain visibility in your market now!
Using Social Bookmark Sites for SEO
Importance of Incoming Links
Most of us trying to optimize our sites for search engine traffic know one of the single most important ways to get our sites listed higher on search engines is through obtaining incoming links. For Google, the quality of the website providing the incoming link is also important. It’s very important to get incoming links from high page rank (PR) web pages. Most search engine optimization ( SEO )articles mention this importance. However, many search engine optimization articles do not go into specifics about how to obtain these links. Avoid Excessive Link Exchanges
A simple way is to have a link exchange whereby websites swap text links from their index or other pages in an attempt to build links. This system used to work very well in the past until Google decided that it didn’t like websites exchanging links simply to perform better in Google’s search algorithm. Google’s position now is that link exchanges are alright as long as they are not excessive. It is unclear how Google defines ‘excessive’.
An alternative approach to building incoming links apart from simple link exchange is to have an A-B-C link exchange. In this scenario site A links to site B. Site C links to site A in exchange for the link to site B. It is widely held that Google’s algorithm is aware of this situation and accounts for it. Obtaining One-Way Incoming Links
The vastly superior way is to have one-way incoming links. One-way links are links which point to your site without you having to link back to their site or set of sites. This is clearly the superior method for building incoming links. However, this method may take a long period of time as external websites find your web pages useful and link in to them. No matter the quality of your content it takes time to build natural links in. Such natural links may come from web directories or sites related to your topic which find your website useful and link to your site without being asked.
This SEO article is written specifically to address the problem of building one-way links to your website. By taking some short-cuts it’s easy to get high Page Rank websites to provide one-way links to your website. One of the simplest and easiest ways to gain incoming links is by taking advantage of social bookmark sites. These social bookmark sites include high page rank social bookmark sites such as ma.gnolia.com, simpy.com, furl.net, and del.icio.us.
It’s free to signup and start using these various bookmark sites. Most of them will require that you install their icon into your web browser toolbar. Once installed, simply click the bookmark icon when you’re on any web page which you’d like to have bookmarked. Ideally you may wish to bookmark all the web pages of your site. You can use these bookmark sites to create a URL containing all your own website links.
Once you have the URLs containing your websites then submit these URLs to Google, Yahoo, MSN and other search engines of your choosing. Place links to these URLs on your own websites or on other sites such as within blog comments.
Once these newly created bookmark webpage URLs get indexed and search engines crawl them then your websites will benefit from having quality one-way links. Importance of Anchor Text
Always remember that the anchor text used to link to your site is extremely important as search engines such as Google attribute the anchor text to your website. The anchor text is simply the hot-linked words that refer to your website. If for example you operate a car dealership then for anchor text you may choose something like “cars for sale” or “buy cars”. It’s good to use adjectives sometimes when choosing anchor text. Continuing with the example above you may choose anchor text such as “autos for sale” or “buy automobiles”. It’s a good idea to vary the anchor text and not use the same anchor text for all incoming links. Keep this in mind when naming your websites as you manage your bookmarks.
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SEO Exposed
below is some of my early writing on traffic management, its pretty outdated but new stuff is coming
link to content management power software power point presentation How do I use SEO techniques for propper search engine marketing (SEM)SEO and SEM are two of the catch phrases of the web 2.0 new millennium. You will hear the term thrown around a lot, often because its definition is broad or ambiguous and constantly changing. Basically it means, techniques used to boost your search engine “ranking”, or where your website appear in search engine results. Also using your ranking and other factors to properly market yourself and increase visibility on the web. Studies show that around 80 percent of Google users do not go past the first ten-fifteen results. This has created an extremely aggressive market for obtaining this top position. Many SEO “experts” have often been given a bad reputation by the unethical use of what is called “black hat” techniques (taken from old westerns where bad guys wore black hats). They try and fool search engines through various methods into ranking them higher. This may have worked years ago to some extent, but currently this almost always hurts your ranking, as Google has been programmed to look for these tricks. This should be avoided altogether. The best idea is to stay up-to-date on what the “best practice” is for SEO, and stick to these guidelines. This is often called organic growth, because it is similar to watering a plant. Slowly and surely your work will pay off, but it will not work overnight. Any company that claims to be able to do this instantly is a fraud! Google warns against this, but many people get tempted by the allure of quick results. This never works and these people stole your money. As with everything on the internet and the business world itself, one must use discretion as to how to market and who to work with. The two most important practices of SEO follow. Quality Written ContentGoogle as well as most respected SEO agencies agree that QUALITY CONTENT, is the number one way to boost your site. This means lots of relevant, original TEXT as well as rich media. Most importantly, lots of written quality TEXT. Relevant and original text is the most effective for boosting your ranking. Quality content is like food for search engines, they gobble it up when they see it, displaying you in their search results. Often an experienced SEO who also has talent in writing can help provide this content. It is good to keep in mind many things when writing this material. In addition to relevancy, the KEYWORDS and KEY PHRASES that the text will be centered on and keyword density is also important, though a mistake is made when this becomes the focus of the article. This begins to detract from the quality of the content. Usually if one is writing quality content that is focused on the subject, it will naturally have an acceptable keyword density. Google uses extremely advanced mathematical algorithms to look for this kind of content. They keep the heart of these mathematical expressions top secret, though much of it is revealed to the public. There are also many other white hat approaches to working with text including, using bold, italics, the use of heading or h1 tags and other titles. An experienced SEO will know all of this. Again, it is wise to only use the most current and ethical best practices for search engine optimization as this has proved to the be the most effective. There is no substitute for hard work to create a rich and deep site, with quality, relevant well written content.Links, and Link BuildingAnother Central SEO theme is the use of linking and Link Building. Generally speaking Google and Yahooconsiders a link from one site to another as a vote from site A to B, though Search Engines do more then tally up all the votes for one specific site, they analyze the quality of the site the inbound link is coming from, its relevancy to the subject and so many more factors kepy top secret in Silicon Valley. Search engine robots often find sites by “crawling” from site to site using links as the web that connects sites together. Inbound links are considered to be the best for your search engine ranking, as they are viewed by search engines as a “vote” from that site for yours. Many factors come into play as to the “importance” of this vote, including whether this link is reciprocated (viewed as link exchange, still very good but not as good), as well as if the site is a good or “bad neighborhood” , if this site is a very low ranking site, spam site or link farm this will not mean much. Another thing to consider when reaching for inbound links is whether or not the linking web page is relevant to your site. If you have a site about computer chips and a gardening site is linking to you, it will not carry as much weight. Now that we have inbound links covered, link exchange and outbound links are also worth mention. Link exchange can be implemented by sending out emails to other webmasters requesting link exchange, “I’ll link to you if you link to me” type of deal. You will be surprised how often this is successful, boosting both site’s ranking in the process. Another way to encourage this is by setting up a link exchange partnership program on your website where people can come to you with proposals, this can also be automated with the use of JavaScript. Simply having a large database of relevant links, to “important sites” will be good food for search engine spiders, as they view your site as a valuable resource or directory in which people can find good information.. When doing this, a good idea is to not make this page extremely visible or flashy on the site so people don’t go directly to it and leave your site. Another good idea is to have any outbound links on your site open in a new window. That’s it for now folks, I use many tools in SEO in addition to morals, quality writing skills, and in-depth knowledge. I also use the Fire Fox add-on SEO Quake, Web CEO, and Google Analytics. These are basically the industry standard of SEO tools and most anything outside of that is not only extraneous but dubious. Pat yourself on the back for reading this through to the end, I tried to make it concise and dense with valuable information. There is still much left uncovered, and this section will be constantly evolving as the internet constantly involves as well.Here is Googles advice on choosing and SEOTalk to many SEOs, and ask other SEOs if they’d recommend the firm you’re considering. References are a good start, but they don’t tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at http://www.google.com/contact/spamreport.html. Ethical SEO firms report deceptive sites that violate Google’s spam guidelines.Make sure you’re protected legally. For your own safety, you should insist on a full and unconditional money-back guarantee. Don’t be afraid to request a refund if you’re unsatisfied for any reason, or if your SEO’s actions cause your domain to be removed from a search engine’s index. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.What are the most common abuses a website owner is likely to encounter?One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content. What are some other things to look out for?There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:owns shadow domains puts links to their other clients on doorway pages offers to sell keywords in the address bar doesn’t distinguish between actual search results and ads that appear in search results guarantees ranking, but only on obscure, long keyword phrases you would get anyway operates with multiple aliases or falsified WHOIS info gets traffic from “fake” search engines, spyware, or scumware has had domains removed from Google’s index or is not itself listed in Google If you feel that you were deceived by an SEO in some way, you may want to report it.The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:Federal Trade CommissionCRC-240Washington, D.C. 20580
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