Link Value and Link Building SEO
Link-building SEO (Search Engine Optimization) provides two major functions: To enhance visitors to a site and to enhance the website’s ranking in search engines. Normally, the more incoming backlinks a website has, the higher it’ll rank. Nevertheless, it’s not all about the amount of the incoming links, it’s also very much about the quality of the incoming links. Dozens of weak backlinks usually will not add up to the value of one or two strong beneficial links. Google and other search engines consider a website with plenty of strong inbound links to be important, and consequently it’ll rank higher. So what determines the value of a backlink? There are a number of factors.
1: Anchor text. This is the visible area of the link that a person sees when viewing the link. For instance if you check out a link for a car insurance website you may be forwarded to a place like progressive.com however the text that you notice in the link might be “auto insurance”. These types of links where the anchor text is descriptive is a lot more valuable than those with just a simple URL link.
2: Page authority. Inserting your links on websites or web pages that have greater worth in the eyes of the search engines is crucial. Links from .gov sites are commonly a lot more favorable than acquiring links from a .com site that has not real authority.
3) Number of other links. If your link is the only link on a web page it will have far more value than a link on a web page with a large number of other links. The best way to think about this is in numerical terms. If the page has a weight of 100 and your link is the only link on the page, then it will get 100% of the value. However, if your link shares the page with 20 other links it’s going to obtain only 5% value.
4: Domain age. The age of the domain in which the backlink is placed provides some value on the link. This is because older and more established sites will be more trusted to Google as well as other search engines.
5: Relevancy. If you place your links on sites which feature a theme that is relevant to your own the backlink will be much more beneficial than placing your link on a site that isn’t related in any way. Google weighs the value of all incoming links to a website, link building SEO is about building links that work together in concert around a common related theme.
While these are some of the most critical aspects to link building SEO there may be other smaller factors you could take into account.
We at MandLoys Online Marketing helped hundreds of businesses rank high in local search engine listings. If you’d like to rank high in Google Places as well then you should definitely check out the best link building services which gets you amazing, long term results!
How to Do Free Search Engine Optimization (seo)
Well, you have an excellent designed website and filled with rich content. But it seems no one is visiting your website. Whether you are an internet marketer or a company owner who needs to boost sales of your products, you badly need traffic. As for me, I have done SEO for my blogs. During my infancy in the internet marketing world, I aimed to get that popularly known Google page rank for my first blog. My blog was all about religion and spirituality. As a result of a month of free SEO that I have done, I got a Google page rank of 4. Not bad for a neophyte. But how did I do that? I am not yet an SEO expert but the things I will share to you may help guys out there who have a low budget or even to persons who do not have any cent to spend to optimize the ranking and traffics of their websites. I am not sure if experts may agree but I believe that this is effective and most of all its free. Below are my lists of the things I did to get that Google PR in just a few months.
1. Articles. If you love to write, then go and write articles. There are lots of article directories on the net. I write articles with my favorite topics and which are related to my site. Yu can place a link to your site in the resource box of your article with your biography as the author. You may also place the link in the content of your article. Imagine that submitting an article to hundred article directories is like making a hundred pages linking to your site. And that not ends there; many blogs or sites are relying and feeding on article resource sites to fill the content of their blogs or sites. Hence if one of these feeders uses your article then another link other than the article directory sites will be added to your back links. There are softwares which can automatically submit your site into hundred of article directory on the net. But if you don’t want to spend any penny then you can do it manually. Actually I did it manually, besides some article directories are strict with regard to articles submitted by robots.
2. Forum. Each members of any forum can put a signature on every post or thread they make. A signature may include a link to your website which will be shown below your posts. There are lots of free forums on the cyberspace, but be sure to register only on the forums which are related to your website. Readers or viewers are the potential visitors of your site. Once they see your signature and become interested to your links then the birth of traffic arises. These strategy pull visitors to your site and at the same time add related sites which are related forum linking back to your site. But as always a good reminder, please read carefully the terms, rules and regulation of the forum you intend to register to avoid being blacklisted and be considered as a spammer. And also don’t forget to stay active on the forum you choose because some forums automatically delete members which are inactive for a certain period of time.
3. Exchange Links. Exchanging links is one of the most efficient techniques to increase your page rank, but this may not that effective in boosting your traffic unless you exchange link with a high traffic site. There are free reciprocal link manager scripts that you can download and install on your website. You can add a page called “links” in your website to accommodate reciprocal linking activities. But be sure to exchange link only to website which are related to your site. And set your link manager to accept links manually rather than automatically. This is to make sure that you are only exchanging links with natural persons and not with automated software and robots. Exchanging links increase your back links and increase your search positions on search engines.
4. Search Engine and Directories. This is the first thing you must do when you run your website. Some webhosting company offers free submission to basic search engines and directories like Google, Yahoo, Lycos, Msn, etc. By submitting your page to search engines, the chance of your site to be included in the search engines results starts. However, this doesn’t mean that if your domain name is computeprofit.com is submitted to these search engines, it will also be shown first in the search engine results for the keyword “compute profit”. To achieve such, you still need to do the other methods like building links, creating rich contents and maintaining your site to become search engine friendly. So try to submit your site first to major search engines I mentioned above. After that, you can search for the keyword “free add url” in Google or Yahoo search engines and try to submit your site to these free add url sites in the search results. Be sure to set the title, description and keywords of your site to the most related content of your site. Some search engines also accept sitemap via html or xml. Sitemap facilitates the inclusion of all your site’s important pages. Since we are doing free SEO, we will submit our site manually. Manual submission also assures that we are not submitting our site using robots or scripts which are sometimes not accepted by major search engines and site directories.
5. Site Content. Content is king as many agree. Even if you have many visitors coming from the back links of your site, you must also ensure that these visitors will find great and informative contents from your site that will make them return and become regular visitors. A lousy website with many visitors will not assure a great marketing profit potential as it may just instantly be closed and dumped by your first time visitors instead of thinking to explore it. Hence if you are targeting a long run high traffic website, be sure that you maintain a rich content website. Besides major search engines love websites that contains rich and original content rather than websites which have contents that are copycat and found elsewhere on other sites.
6. Others. Other techniques that will bring your site a vast traffic is trough participating in Internet’s most famous social communities like Stumbleupon and Youtube sites. These sites are visited by millions and actively participating in them makes a great exposure of your websites. Introduce your website and promote it in this place to grab lots of visitors to you precious website or weblog.
By doing the above lists, expect your site welcoming traffic, ranking and popularity on the World Wide Web. Finally, don’t forget to maintain your enthusiasm as success is always a fruit of energy and happiness.
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Link Exchange
Search Engine Optimizations is a complicated industry. One facet of this task is getting your URL out on the Internet and directing people to your website. Not only is this good in that people are more likely to travel to your site but search engines index this and it all adds up to get you higher on the search results page. Because everyone knows this, there is a crazy world out there consisting of forums, companies, directories, and the like all devoted to exchanging links. Let’s explore some of the situations and whether or not this should be important to you. A common way of exchanging links when you have a small business website is the old fashioned manual communication. For example, Charlotte Web Design company A approaches Charlotte Graphic Design company B and requests that links are exchanged. If both parties are up for it, a link to the other’s website will be placed somewhere where visitors are encouraged to click. Then, the next time a major search engine indexes the websites, it will take note of how many added inbound links there are for each website and it will increase the odds of a high ranking search result. Should the common person do this? The answer is maybe. You should definitely take your time in researching the company that requests your link. Make sure that their content is not primarily spam or completely unprofessional. It makes sense to not send your visitors to a bad website, not to mention the possibility of a fraudulent link exchange (this being where a website waits for your add and does not return the favor). Just remember that most people believe that you are guilty by association. The other most common way of exchanging links is by using directories or companies that submit to directories for you. Whether this is free or not, it should theoretically increase traffic. The only thing is that you can’t really control where your links are being placed. Also, many of these sites require several back links or links to other websites that you may or may not be able to choose. Many paid websites offer one-way links. The best advice here is, if you are maxed out in your SEO and looking for something new, try this and if it doesn’t work out after six months or so, forget about it. This is known to increase traffic for some and have no effect for others. Most importantly, do your research. Research the companies that request a link exchange to your website. Research the effects of anything that you might try. Research the companies that you may use to increase the volume of inbound links to your website. CODANK knows SEO and offers custom solutions to help increase traffic to your website. Call for a free quote.
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
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