Added Value of âanchor Textâ in Link Building
Successful link building campaign employs many factors which include: Quality of site from which the link comes, Page rank of the webpage, Age of link, Type of link building (Reciprocal, one-way, link buying etc.) and many more. The other point that has become gradually more essential in Link Building campaign is the use of relevant keywords in links. All major search engines not only count keywords used in your website, they also review the keyword in links. Therefore, it becomes imperative to use competitive and relevant keywords when building links. In SEO terms it is called âAnchor Text Optimizationâ. Concept of âAnchor Textâ
The highlighted text in a webpage that redirect to another webpage is called âAnchor Textâ. For instance, if you have a Link building company, it is obvious that you intend to optimize your site with the keyword âLink Building Companyâ. For this, your first and foremost step will be use of this keyword in your websiteâs internal pages and the second one, use of the keyword in all your link building efforts. Anchor Text can be used in links by using the following format:
Link Building Company (keyword)
It would generally appear as hyperlinked âLink Building Companyâ. A click on the Anchor Text will redirect you to your websiteâs page. Along with optimizing your site for search engines âAnchor Textâ directly defines the content of webpage and gives an idea about your page. Keyword Research for âAnchor Textâ
Excessive use of any keyword in links can penalize your site as it seems unnatural. Use of varying keywords in Anchor text can be valuable for your siteâs optimization because it serves you in two manners:
However keyword search for Anchor Text is an arduous process. You need to put much effort in detailed research for relevant keywords. You can use Keyword Analysis Tools to make the research simpler. To get the added advantage of Anchor Text, always try to use the most relevant and less competitive keyword rather than same and highly competitive. Anchor text is weighted highly in search engine algorithms because the linked keyword is usually relevant to the landing page and it also compels people to click the link and visit your site. Thus, when building link for a website never forget to target appropriate keyword in âAnchor Textâ
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Measure Inbound Links to Ascertain Link Popularity
There has been much hype and conversation around the link popularity, but a lot of it is related to getting effective inbound links. The idea behind link popularity is based on the ranking algorithm of various search engines. To determine the ranking of WebPages, search engines simply count the number of links pointing to a website and that is called Inbound Linking. However, few search engines give more weight age to the links coming from significant pages. Therefore, more and more inbound links, is not the only factor which affects the link popularity, it also includes the quality and relevance of content of WebPages.Plenty of ways to achieve extensive inbound links –
How to measure link popularity– In order to analyze the link popularity, measurement of inbound links is required. There are number of tools available to count the inbound links. One of the easiest way to measure the number of links is:
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Link Popularity: is Your Site Worthy?
When we say that more number of incoming links pointing toward your website defines Link Popularity, we are talking about your “website’s worthiness”. Link Popularity isn’t a chemical formula that can be attained by mixing two or more components. Gaining maximum number of links pointing to your website requires skills, backed up by your website’s worthiness. If your site is worthy of a link, you can earn a great profit with Link Popularity. And if it isn’t, all your Link Building efforts might go in vain! So the next question is ‘how to make your site worthy’- It may now sound a cliché, but yes, Content is the king! At least with Link Popularity, it certainly is! First and foremost: Link those pages that the site owner/directory editor thinks would be beneficial for its visitors. Irrelevant Link Building is not only ineffectual, but also not really good for your website. The content should be compelling enough to make people hook up to your website. A Tip: It doesn’t matter whether your website is an “information source” or a “selling ground”. You can always provide the visitors with articles, blogs and product/ service reviews to serve their interests. The next step: Where to exchange links? Now that you believe in your website’s worthiness of attracting inbound links, next step is to knock the:-
You can try all the regional and thematic directories that can become your link partner. It’s also important to ensure that the web site with which you are linking serves your interest. For example, if you deal in Website designing, try to find your Link Building partner in a site that offers Website development, SEO services, Web Hosting, etc. It is likely that a person having an interest in similar activity/services/products/plans would click the link and read about your website (provided the content is compelling and the information, worth it). A Tip: Avoid the use of “form letters” while asking for links. It’s better to form an email with a personal note and send them to the potential link exchange partners. Another way: There is yet another way of easy Link Building. Write articles about your website’s topic and allow other sites to include them in their database, of course not allowing them to change the links of your content. This is one of the most convenient and successful ways of Link Popularity. A Final Tip: All-in-all, just make your site ‘worthy’ of attracting links. A good website, clubbed with right strategic approach faces no difficulty while Link Building.
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