SEO Guide
There are lots of little ways you can check to see if your keyword optimization efforts are paying off for your Web site. You’ll know you’re achieving search engine optimization when your traffic increases, when you enter the keywords you’re using into a search engine and actually find your own site.
There are plenty of tools that will help you check this or that, so you can fine-tune your site’s SEO. But do you really know if your site is optimized for the Web?
Google search engine ranking factors are among the most important items to check in any SEO work. This will ensure that the strategies formulated are effective, current and optimal for the best search engine ranking results.
Every search engine optimization analysis examines the website’s performance against important ranking factors. There are various factors and evidences for their existence, which help you to know if you are on tjhe right track when performing SEO on your website.
The conversion rate is the most important web metric in a commercial website. Conversions lead to sales, and sales leads to profits; this is why a good conversion rate is essential for long term business success. Yet this important web metric is often the hardest to figure out. SEO companies often ignore it, and leave it to the website owner to determine.
This is not good, because SEO should not only be about increasing traffic from rankings; instead, a good SEO should also pay attention to the conversion rate.
Google’s cache has been around in the search results for a long time. In fact, Google’s cache is often ignored in SEO strategy and analysis. But using it can provide you with a lot of information that can increase leads, sales, user satisfaction and even offer clues to existing problems with your website.
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.
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Search Engine Optimization Basics
Think of SEO as like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business proposition, then deploying them for best effect in your site and campaign.
Priming your pages covers the SEO art of page copywriting and asset optimization. This includes deploying your phrases that pay throughout your site and manipulating Google search engine results pages (SERPs).
Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Although this may astonish you, I would recommend that 20% of all your SEO effort is focused on this activity alone.
If you make poor key- word selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. If you select poor ingredients, no matter how good the recipe may be the meal itself will be a disappointment – and no one will want to eat it.
Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the computerized world of searchable databases this same strategy is being developed, but it has a long way to go before being perfected.
An important aspect of blog commenting is do follow blogs. When creating a link on a webpage using HTML, the standard code for that link includes the HTML tag, the URL the link points to, the text that will be shown on the webpage for that link, and the closing HTML tag.
You can another HTML attribute to the tag, saying rel=”nofollow”. This will tell the search engine spiders whether or not you want them to follow the link when crawling your website. So, basically, there is no concept of a “dofollow” blog, it just means not using the “nofollow” tag.
So it is profitable to get a link from a do follow blog, rather than spending time on a no follow blog. There are tools available on the Internet to determine if a blog is no follow or do follow.
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Importance Of Link Building
Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry. For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.
An algorithm called “Applied Semantics” determines the industry relevance of a page within a site. Applied Semantics estimates the industry segments that are relevant to a particular page. The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page.
Anchor Text is the visible hyperlinked text on a Web page. Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site. It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.
If you use “click here” as the words people are going to click on, you’re telling people the page is about the subject “click here”. If you use “Part 2″ as the anchor text, your telling the search engines the page is discussing “part 2″. You wouldn’t want to rank highly for “click here” or “Part 2″.
Getting a link from popular blogs is one of the best ways of link building. Whenever you post a comment on a blog, there will be a Name field, and a website field.
You can give the link of your website in the website field, and include link building keywords that you are targeting, along with your name. This will ensure a link towards your site from the blog, and the ‘anchor’ text will have your keyword as well.
Search engines in general, and Google in particular give a lot of importance to the pages that have inbound links to your website. Google, for instance, has a mechanism called Page Rank. This is where link building can help you. Link building essentially means getting more pages to link to your site.
A link that is first redirected to another page within your partner site before pointing to your site is a redirected link. You should watch out for such links, as search engines do not give weight to redirected links. It is very unlikely that your site would draw any benefit from a redirected link.
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Link Building Basics
What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, although informally around your industry sector.
Before becoming involved with something of this nature, you might want to ask a few questions in order to determine whether this is the type of link building that you feel comfortable doing. Considering the mess that can come about from a poorly executed cooperative link building effort, you’ll want to make sure that you keep the following tips in mind if you’re considering this.
Establish which methods are being employed by others, and let everyone know which ones you’ll be using.
If you’re lucky enough to have a smart client, this should be a well-planned link campaign where everyone brings a different strength to the table, but it’s best not left to chance.
For example, if one team is doing a big content release and you’re working on emailing and asking for links, time it so that you’re pointing to their new content. For large campaigns, you can move faster if there are more hands on deck. If you can work together, you benefit from bouncing ideas off each other. There can be several different types of link building going on at once (content writing, social media promotions, emailed link requests, etc.)
Some people excel at different forms of link building than others, and if you put together an ace team, your results should be stellar.
Communication within the various groups is an absolute must if you want to avoid stepping all over each other and entering into deals with the same site from different angles.
It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash. These are some of the tricks unethical webmasters use. While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.
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A Collaborative Link Campaign
If you’ve never worked for a client who also has other people doing the same thing you do, just waityou will. For particularly large or especially competitive link campaigns, it has become more commonplace for a company to try various options, sometimes all at once.
It may not be something that you’re comfortable doing, for whatever reason. If you have expectations in place (such as open communication and honesty) then you may find it difficult to deal with this situation if you’re not “allowed” to speak to other parties.
In some cases, you won’t have a clue that others are working on the same campaign, for example. If this isn’t something you can handle, don’t get involved. If you are involved and then find out after the fact, just do your best to work around it, or, if you feel that you have to, lose the client.
If you have a particularly strong belief in link building without going against Google’s guidelines, for example, you may find yourself working on a campaign that’s also employing people who are buying links. You could be buying links and doing it in what you think is a very low-risk and natural manner, and then discover someone else working on the campaign who is blatantly buying horribly spammy ones that are risky and exceptionally obvious.
The odds of two or more entities working on one campaign and having the exact same mentality about what is and isn’t ok are very low, of course. My guess is that if this situation does arise for you, you’ll find that determining that the good that you think you’re doing may be negated.
Quality is better than quantity and choosing who links to you is just as important as how many link to you. For example, say you sell landscaping and gardening supplies. Having a link placed on a web site for patios or home improvements will bring in traffic that is more likely to be interested in purchasing your product, than traffic that comes from a computer web site or a general links page.
Links pointing to your site from other popular sites can indicate that your site is of better quality and deserves higher ranking. That is, a handful of good quality links, with some engines, is better than 100 links from sites that are not popular.
For example, if one team is doing a big content release and you’re working on emailing and asking for links, time it so that you’re pointing to their new content. For large campaigns, you can move faster if there are more hands on deck. If you can work together, you benefit from bouncing ideas off each other. There can be several different types of link building going on at once (content writing, social media promotions, emailed link requests, etc.)
You should also watch out for any link pages that are generated dynamically. Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you. Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed. Some unscrupulous webmasters do this to trick you to prevent any Page Rank leaking from their site to yours. Links from such pages therefore do not give you any benefit. Examples of dynamic links include URLs containing symbols such as “?” or “&”.
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