Link Popularity Building – Your On The Right Track But Using The Wrong Link Building Strategies
Let’s take off the gloves right away… No Internet Marketer on the planet looks forward to the daunting task of link building. Since the gloves are off let’s really call it what it is. Most Internet Marketers would rather walk across a bed of razor blades, however the reality of the situation is this is a task that must be done in order to achieve a top ranking position in Google.
Hate it or love it incoming links are a crucial part of every successful SEO campaign. Maybe this is why there are new link scams popping up everyday. You know the one’s I’m talking about… “Get 100 one-way links for $24.95!”
The sad part is several webmasters fall for this crap everyday. Although you may receive the incoming links as promised, the links are useless because they are of poor quality and offer no value as far as SEO is concerned.
Have you ever thrown away money on any of those link building scams? I don’t know about you but I have. In fact I have lost hundreds of dollars to those digital bandits. I use to be one of those Internet Marketers who thought that the more links the better – boy was mistaking. Once I started running test after test I finally figured out that what I needed was highly targeted high quality links, placed in the right location on the page, with the right anchor text.
Once you have a grasp on what type of link popularity building you should be doing, you find yourself still standing alone in the dark. The question looming over your head may be… Where do I get started? In reality the answer is very simple. You should first and fore most know which anchor text to target. Whatever you do don’t fall into the trap of targeting generic phrases such as “buying digital camera”, the reason being, if someone types in “buying digital camera” are they really ready to buy? Of course not. The search term is to generic which is a good indication that they still have a few questions that will need to be answered.
They may still be trying to decide what type of digital camera they want… What make and model? What price range? These are just a few questions that may still need to be answered. The bottom line is you need to stop wasting time targeting the wrong keywords in your link building strategies. Hot buyers are more apt to search for keyword phrases such as, “Nikon Coolpix Digital Camera.”
Link Building Killer – those webmasters that do target the correct buying keyword phrases usually shoot themselves in the foot by “Over Optimizing” their anchor text. Make sure that you vary your anchor text to avoid any penalties by the big “G”.
Another commonly asked question is why do I target buyer keywords instead of keywords for rankings or traffic. The answer is simple – I do it because most Internet Marketers get so caught up in getting on the front page of the SERP’s that they sometimes forget their main objectives… High conversions and making money! Take a second and think about this… If you rank number one for a particular keyword phrase and you still fail to generate traffic does it really matter? Of course it doesn’t! Now ask yourself if you were to generate thousands of unique visitors per day and the visitors are not converting does that really matter? The answer again would be NO!
We as business owners should always be focused on conversions. The same principal applies no matter if you own an online business or a brick and mortar business. I’m not sure if Internet Marketers have this mindset out of neglect or they simply do not know. As you finish reading this article I at the very least want you to surf away with at least the understanding that you MUST get out of the mindset of doing link building to generate traffic and shift to the mindset of doing link building to generate revenue.
The SEO Bully has the only newsletter that shows you how to master link building strategies, and teaches you how to generate instant traffic by using web 2.0 sites.
The Importance of Backlinks From Directories
Backlinks are a highly important and necessary part of any successful website. Backlinks are essential for Search Engine Optimization (SEO) because they help to judge the popularity and importance of the website based on their backlinks to other sites. That is the main reason there are so many directories online. One well known directory is the Canadian Business Directory. Ca that is well known for accepting Canadian only businesses. You get listed and you get a backlink, simple as that.
Search engines use a number of standard criteria to rate sites on the web and backlinking is high on the list. Backlinks are actually rated by the various search engines by keywords and the content of the backlinked sites.
For example, if your site is about how to cook a hamburger, you would do better by linking to a site about recipes or food preparation than by linking to a site about downhill luging. Why? Because search engines actually cross check the content of not only the link, but the actual sites the link is connecting so they (search engines) can make sure the webmaster is not trying to gain higher SEO by doing things like running several unrelated sites at the same time and linking them together, using hidden links, or using automatically generated pages.
Backlinking is an effective way to generate website visits, but you have to understand that you site will not become popular overnight. Backlinking is a way of getting that needed traffic to your site and you have to do it correctly and smartly.
A great way to achieve visits is by linking to other similar or related sites to yours. For instance, let’s use the hamburger example again. Sites you would want to link to would be sites for frying pans, barbeques, or sites that are associated with growing the cows.
By doing this, the search engines will pick up on the fact that you are using quality links that fit into the area of your site’s expertise.
Another way to create strong backlinks is through hyperlinks. When you are creating your hyperlinks, don’t simply put “Qlick here”, use “Visit the tips page for hints on how to make the best hamburger.” This will ensure your links are using the same terms as your site and those you backlink to.
If your business is in Canada then submit your web site to this Canadian Directory to improve your backlinks.
http://www.canadianbusinessdirectory.ca/
