What’s a Backlink and Why Do I Need Them for My Website?

February 20, 2010 by · Leave a Comment
Filed under: Backlinks SEO 

If you’re new to the world of website development and online marketing, you may have heard a lot of noise already about backlinks. Everybody always says how important they are, but what’s the real story? What is a backlink and why do you need them for your website in order to be successful? Find out more at Carbon Copy Pro Marketing .

A backlink, also known as an inbound link or an incoming link to your website, is simply any link from another website, blog or online outlet that leads to one of the pages on your own website. So anytime that you get added to somebody’s links page or blogroll, or anytime somebody references one of your products, services or articles via a clickable link, that counts as a new backlink to your site.

What exactly makes them very important? It is as simple as being high on the list of search engine results. This is a very powerful way to get your site recognized and to ensure a high visitation rate. Getting a high spot in the search can be challenging if your market or niche is very crowded with other sites. Many people use the right keyword options for their niche and use an on page SEO and are still not able to enter the top of the listings.

This is why having multiple backlinks is so vital to your website. Each one of the backlinks that send people back to your site acts as a vote for the popularity of your site in the complicated formula that the search engines use. Each and every time someone follows the link to your page they are, in essence, sending a message that your site is one that they would like to see in the top results, which raises the value of your site. Each backlink that you have out there, the better quality ones are better, helps to position your site much higher on the search engine results list.

There are differences in the backlinks as far as how much value they are adding to your site in terms of ranking and reputation. Consider it like a run for an office position by a politician. Achieving a vote or recommendation from the local union means much more than convincing the man down the street to vote for you. Yes, all backlinks do count but if the backlink comes from a powerful source on the net it will count as even more.

Finding very reputable sites to add backlinks to your site is defiantly the best way to go. If your backlinks are placed on sites that are related to your niche it will also mean more than having backlinks on unrelated sites. Natural backlinks are also more valuable than exchanged backlinks. The bottom line is that each and every backlink is important and some are more valuable than others.

The main point is that having quality and quantity of incoming backlinks on your side will help with your search engine positioning. You will increase your online presence and your overall reputation and finding prospects to convert into repeat customers will be that much easier. For the owners of the smaller businesses and websites, this can mean the difference between failure and success learn more about backlinks and SEO by using the Carbon Copy Pro Marketing system . With that being understood, backlinks are something that should be used frequently and not overlooked.

Kevin Thomas has operated a successful bricks and mortar business for over 20 years.Let him show you how to establish an online presence for your business at his blog The Carbon Copy Pro Times .