Low Cost SEO And Keyword Phrases for SEO Success
Keyword planning is a creative process that can make the difference between a successful effort to attract internet traffic and one that invests a great deal of time and produces few results. Time invested in keyword research can yield an increase in web traffic and sales and can be an important part of a Low Cost SEO strategy.
As the internet is primarily used for research and information, a couple key questions must be asked early in the process. How would users search? How would they describe the need they are looking to fill?
Common language use relating to the goods and services provided is an important first step. What are the exact words or phrases that current customers would use to describe the product or services provided? How would they research information about the products? How important is customer support? These and many other questions are important to understand when building a keyword phrase designed to attract internet customers.
Usually, keywords are grouped into phrases of multiple words to create a keyword phrase or search term. Two or three words in a given phrase are quite useful. As the optimization plan is created, Google and others offer tools to test possible keyword phrases to find out in advance if a theoretical term would attract traffic.
Small business enterprises should avoid highly competitive terms. After all, a small rural bank would be ill-advised to compete for “internet banking” as it will run up against some of the most aggressive competitors in the world. Look for smaller, product related terms that fewer people would search for, but that the company has a shot at being number one on a search result list. Narrowing the search term is useful in slowly building internet strength and attracting traffic.
Narrowing keywords and keyword phrases into meaningful yet productive terms requires an additional strategy.
The term ‘interchangeability’ refers to a keyword string that can be searched on in different forms. These are valuable terms as they allow the enterprise to attract traffic based on multiple usages of the individual keywords. A good example of this is a web page for a water utility consultant. Using the term “Water Utility Consultants” allows the company to also focus on attracting traffic using “Utility Consultants” and any term that includes the phrase “Water Utility.” This highly useful three-word phrase offers several combinations of words that can attract traffic from the search engines.
A term describing the location where the product or service is available is also important. A small enterprise providing Italian food service wouldn’t enjoy much benefit from a user searching in Atlanta when the business is located in Chicago. Using one of the three keywords to describe the place where the product or service is available can help the search engines return the page for local searches.
Extending the title of blog articles or articles placed within the web page itself is a useful tactic. Keywords that can be easily incorporated into titles make it easier for the search engines to understand what the page is about. Including other words within a long article title expands the ability of the page to attract traffic for other words in addition to the selected keywords.
Consideration of keyword usage in the web traffic plan before implementation can deliver increased traffic without incurring greater expense. Enterprises attempting a growth strategy in the current economy are always cost conscious but still need new customer traffic to increase sales. Keyword research can deliver new customers at reasonable expense.
SEO Consultants Denver delivers Low Cost SEO strategic planning and development and execution to organizations of all sizes and types. Specializing in link building and article distribution, the company helps organizations increase internet traffic and sales. Get a totally unique version of this article from our article submission service
Article Composition As A Small Business Marketing Strategy
Pursuing new sales on a budget is a common challenge, especially during difficult economic times. However, sharing one’s expertise in the form of an article distributed to other websites across the internet is a proven method of attracting sales and building internet strength and is a key part of a Low Cost SEO strategy.
Sales Managers, anxious to get their field officers to produce sales, want their staff to be trained in the product or service industry and then hit the road to prospect for new business just as quickly as possible. This tried and true methodology works for some, but it carries a significant investment of time and money to maintain and frequently generates a poor rate of return. When the sales team takes a day off, the company receives no exposure and isn’t getting its message out to prospective customers. Direct mail pieces and telephone solicitation usually produce new sales only when the prospect is contacted during the part of the buying process when he/she is researching product or service information.
Prospects usually begin the buying process by looking for expert advice on how best to solve their problem or meet their current need. Of course the most useful method of research is the internet. Placing articles where readers can easily find them during their pre-purchase research then allows the company to make its case for why the reader should explore the value of a company’s products and services.
Any accomplished salesperson will testify that relationships and trust are the cornerstones to any good business relationship. Articles available on the internet that provide value and demonstrate industry expertise provide a great reason for a reader to invest time in building a new relationship. After all, a businessperson wants the best assistance and quality for the best price regardless of the purchase. Articles that establish company quality and offer the reader a strong value proposition can attract new business to the organization.
Among other advantages of using Article Distribution to promote a company and its website include the fact that this method is relatively less costly than other forms of advertising and can work harder over time to deliver the value proposition. There is always a ready wealth of stories and article material in most organizations. Current clients can be asked for testimonials around which an interesting article can be composed. With some creative effort, a great deal of article information can be gathered and compiled into several meaningful compositions.
In addition to building credibility and trust, article marketing has several other benefits, including: Setting Links – Hyperlinks that are embedded within the article content provide a link back to the company website from wherever the article is eventually posted. These back links are a very important element to the Search Engine or SEO strategy. The more links, the better the company web page will perform on the search engines. Brand Identity – Successful delivery of product or service value to one’s clients can establish the organization as a reliable business partner in their industry or field. Expertise and Confidence – Case studies can show how the company is an expert at solving industry problems or meeting others needs.
Of course the big question about Article distribution is composition. Articles need not be long – anything around 500 words is useful, and each piece needs at least one bit of value or wisdom that can be easily explained.
Investing the time to compose an article is a challenge for many business operators. Another challenge is distributing them once they are written. Several article posting or distribution sites are available either for free or at a fairly low cost to help with distribution. When an article is written and distributed though, they are posted with embedded links onto other sites around the internet world on blogs and article sites. When the article is posted on another business owner’s blog, the company earns credit for the links embedded within the article as well as achieves an opportunity to reach out to new customers.
Interestingly these articles have a very long ’shelf-life’ as posts from several years ago are still available for research on the search engines. Email messages sent out as part of a campaign are easily deleted and brochures can be quickly thrown away. A well written article though, can live for many years on other blogs and sites and can be found much later when consumers are undertaking product research. The benefit of putting out a lasting message, combined with the low cost of article marketing makes this process extremely useful in establishing new customer relationships.
Matthew Stone, President of SEO Consultants in Denver provides consulting services to improve sales and improve revenues for clients across the country. SEO Consultants Denver help companies with article marketing and distribution, link setting and product page marketing.
Any Business Type Can Profit With SEO
Utilizing common search engines such as Google and Yahoo to attract new business could be just the plan to increase sales. Global companies invest heavily in optimizing their web presence so that company web pages will be more likely to attract viewer traffic from prospective clients. Search Engine strategy though, is not only for large companies. Businesses of any size can use SEO strategies to win new customers and attract internet traffic.
What types of organizations or companies can effectively use Search Engine Optimization and Marketing processes? Simply put, any organization can use the technologies and techniques of SEO to attract visits and customers. There are differences among organizations though, that should be considered when crafting an SEO strategy.
There are factors that need to be considered when developing an SEO strategy. Different organization types generally require different strategies, so before taking on an SEO effort, take these questions into account. Is your business:
Small or Large? Local or National? Product or Service Oriented (or both)?
The answers may help guide your SEO planning:
Small or Large? Companies of greater size generally invest in Search Engine plans, but these can be very expensive. Large companies usually compete on a product or service level that requires presentation of a great deal of information. Optimizing this information generally requires the company to break down individual products and services into separate product pages so that each might be optimized to attract a specific type of customer.
Smaller businesses don’t have anywhere near the SEO budgets found in large companies. Still a website is highly effective for these enterprises if it can be focused on the unique qualities offered. Location, understanding of local buyer behavior and local support or service can all be inexpensively presented on the web page as unique assets or advantages that the local company provides. People prefer to buy from people they know. Small companies can present ownership information and make local buyers comfortable with the business relationship much more than large companies. This can be a huge advantage over the mega-chains.
Local or National Company? Large companies usually have the benefit of a central web site with lots of established traffic and link value. These companies can afford to utilize keywords that attract a lot of search traffic and competition. A well optimized internal page focused on these keywords can frequently return a great deal of traffic by itself. Large companies can also invest in ‘product pages’ or pages dedicated to a certain product type and focus on keywords relevant to that product’s use.
Organizations that do not have existing high-traffic websites require a different strategy. Link building in particular needs to the central focus of the SEO plan in the early stages to get the website recognized and indexed on the search engines. Further link-building then establishes the page as significantly relevant. Link building differs from large SEO projects in that they should include a location parameter or value for the local business. Searches for “refrigerators” will return links to websites owned by major manufacturers. Searches for “SEO Consultants in Denver” will return pages for local SEO consultants in the Denver area. Larger firms typically do not compete effectively on a local level, so this could be a significant advantage in drawing relevant traffic.
Product or Service? “Value” is the central theme here. Product pages handle a great deal of data regarding product specs, features and service availability. Product sales organizations then focus on these features and upon the value of the product.
Service providers must rely on creating a value statement to characterize and quantify the value of the service provided to customers and clients. Saving money or time with the service is a good economic argument to present, but in the end, service companies have to state and restate the value of what they provide in terms customers can grasp. Service web pages an often focus on key phrases that customers would commonly use in asking questions.
Search engines are the primary method cnsumers use to research product and servic einformation. These engines are so highly used by prospective customers that any company can make use of SEO to attract new sales. However, each organization requires a specialized strategy to make it all work effectively. Developing and implementing an efficient SEO program requires a differentiated message strategy and roll out of a unique SEO plan for that company.
SEO Consultants in Denver helps businesses win new clients using the search engines. Find out more about Low Cost SEO in Denver! Also published at Any Business Type Can Profit With SEO.
categories: Search Engine Optimization,SEO,Search Engine Marketing,Link Building,eCommerce,eBusiness,B2B,Business,Sales,Marketing,Selling,Revenue,New Business,Customers
