Article Distribution As A Key Online Marketing Strategy
A Low Cost SEO strategy that includes article composition and distribution can not only improve a company’s sales, but can also improve brand recognition. Distributing an informative article to blogs and article sites is a well established method of generating new revenue as well as improving company web page performance – especially performance on the search engine rankings.
Many business managers want their sales staff to jump right into the market, telephone prospective clients, build relationships and close new sales. Although this plan does work, it requires significant investments of both time and money. Time spent in training and money paid to sales prospectors almost always ends up being a significant investment, typically with a low rate of return. And when the salesman isn’t calling, the company isn’t getting the word out. Brochures, mailings and other marketing efforts although useful, tend to only generate revenue when the information reaches the prospect at the point he or she is ready to buy.
Customers initiate the purchase process by researching information on the product or service they think they need. For the past several years, the preferred method of researching is by using internet search engines such as Yahoo! and Google. Using these search engines, articles about the consumer’s industry can be placed into the customer’s view at the point in the buying process where he or she is researching a product purchase. This enables the company to effectively pursue the customer and possibly win new sales.
Any accomplished salesperson will testify that relationships and trust are the cornerstones to any good business relationship. Articles available on the internet that provide value and demonstrate industry expertise provide a great reason for a reader to invest time in building a new relationship. After all, a businessperson wants the best assistance and quality for the best price regardless of the purchase. Articles that establish company quality and offer the reader a strong value proposition can attract new business to the organization.
There are several benefits to Article marketing and article distribution, but one of the major benefits is that the process is relatively inexpensive! Most sales people have a million stories of how their company’s product or service benefitted other clients. Managers can easily ask long term clients about the best benefits the product provides. Sales managers can just collect this data and compile it into readable and useful articles. With a little creativity, there is no end to the material available for article content.
Writing and distributing written pieces has a number of additional benefits, including: Link Setting – Articles can contain embedded links pointing back to the company website. These links are an important SEO or search engine optimization effort that displays for the search engines that the company site is important within the industry. Building Brand identity – Stories can demonstrate the importance of the company ‘brand’ within the client’s industry. Demonstrating Expertise – Solving complex client problems using experienced and creative solutions demonstrates to prospective customers that the company has the experience required to solve the client’s problems.
The main challenge in Article Marketing is finding the time and perhaps the skill to compose valuable pieces. Compositions that are in the 500 word range – or roughly one page on most word processing programs – work well. As long as each composition contains one valuable item or bit of useful data, the article can successfully attract attention from potential buyers.
Articles require time and expertise to compose, but the additional challenge is distributing them. There are several article distribution channels that are either free or available at low cost. These will distribute the article – links and all – to a number of article directories and blog owners. When blog owners choose to publish the content, the company not only receives the exposure for the piece, but also receives link credit for the page that the link points to.
Interestingly these articles have a very long ‘shelf-life’ as posts from several years ago are still available for research on the search engines. Email messages sent out as part of a campaign are easily deleted and brochures can be quickly thrown away. A well written article though, can live for many years on other blogs and sites and can be found much later when consumers are undertaking product research. The benefit of putting out a lasting message, combined with the low cost of article marketing makes this process extremely useful in establishing new customer relationships.
Low Cost SEO strategies enable any business to compete for additional sales and revenue utilizing the internet search engines. Denver SEO Consultants provide affordable assitance to organizations seeking to improve revenue and attract additional customers. Visit our website today for more information!
categories: Internet Marketing,Low Cost SEO,Article Marketing,Link Building,Link Setting,Sales,eCommerce,B2B,B2C,Sales,selling,advertising
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