Why Do I Need Natural Links?
When a website is intended to be profit generating entity, it will become effective only when enough visitors are seeing it. The best way to get lots of visitors is to be displayed at or very near the top of search engine results for the subject matter of your site. There are several strategies that can improve a site’s ranking in search results. This article will focus on natural links. Natural links are sometimes called organic links or algorithmic links. Natural links to your website from other sites tell search engines that your site has a following among other sites. A substantial following is an indicator of desirable and compelling content.
Natural links are links that occur naturally. A purpose built linking site that consists primarily of links to other sites is an artificial link producer. Search engines have learned to detect such sites. A natural link is one that users or site administrators of other sites have decided points to desirable and compelling content. A visitor to another site will see the text describing your site’s content and the link. Search engines see these natural links as substantiation of your site’s content. True natural links are quite valuable to the ranking of your site and the related business growth.
Artificial links are the result of a pointed effort by a website. A website that is built primarily to hold links to other sites is generating artificial links. All search engines have code that detects such activity and reacts badly.
In an approach to improving search engine rankings, site owners whose content is not generating effective links “naturally” have been looking for ways to “create” natural links. It is something of an oxymoron to think of a created link as a natural link. This article presents a discussion of some common link-creating strategies.
Since search engines have evolved into something akin to internet hall monitors, site developers need to find ways to manipulate rankings to get more visitors. This article shows one older but now ineffective method and a new method that avoids detection.
A few years ago link exchanges were the most common way to bring new visitors to websites. In those early years primitive search engines relied on hit counters to establish popularity and the natural link had not been conceived. To increase traffic on your site you found other sites with somewhat relevant contact and posted a link to your site on that site in exchange for a link on your site. Even primitive search engines began to realize they were being manipulated. The response was smarter search engines that were programmed to detect and ignore link exchanges.
One-way linking (also called triangle linking) is a newer scheme for creating “natural looking” links. Call your site A; on site A you place a link to site B; site B links to site C… N; site n has a link to A. There is no detectable link exchange to alert search engines. With several intermediate sites in the chain the scheme is almost undetectable. If some of the intermediate sites have valid natural links from outside the chain the search engines cannot detect the non-natural links.
The best way to rise to the top of search results is to provide content that everyone wants to share with others. The most successful sites on the web have content that generates millions of natural links. With lame, uninteresting content on your site all your “natural links” will be artificial.
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