Some Quick Tips On How To Get Backlinks
When you’re first starting out, figuring out how to get backlinks, while not the biggest challenge for new webmasters, can nonetheless be a little confusing. Fortunately, it doesn’t take too long to learn the basics. Now, you’ll figure out some of your own tricks and come up with some great ideas on your own as you go, but the following tips should at least be enough to get the ball rolling.
Don’t be too Desperate
If you find a website with hundreds of links and they want to swap links with you, forget it. You’re sharing the strength of that site with hundreds of other links, and putting a link on your site in exchange for four or five hits just isn’t worth it. What you want to do is trade links with maybe ten or twenty popular sites who, themselves, are only sharing with maybe ten or twenty other sites.
Learn SEO
SEO, or Search Engine Optimization, is what we call the simple trick of using a few keywords in your web content. When you have anchored text, meaning linked text, you want to make sure that that anchored text is a hot keyword to improve your Google visibility. You can look up hot keywords on search engines to see what people are looking for, but the top one or two will always be pretty easy to take a guess at. For example, someone looking to buy a lawn chair will always type in “Lawn Chair”, and not, say “Chair to sit on in the backyard”.
Never Hesitate to Ask for a Linkswap
We mentioned that you want to save your linkswaps for reputable, high profile sites, right? Well when you’re just starting out, how do you get the dot com celebrities to share some of their visitors with you? That’s up to you. You can provide great content, you can offer a unique product or service, or maybe you can even get lucky and happen to email that webmaster when they’re in a particularly great mood. It never hurts to ask, though, so never hesitate to ask. The worst that can happen is that they might say no.
Don’t Let the Competition Get Ahead
Check out your competitor’s websites, see who they’re sharing links with, and see if the sites they’re linking with will link with you. This does put you on a website right alongside your competitors, but let’s face it: Competition is the name of the game. The point is to get yourself in the running rather than sitting by wishing you could get some hits.
And Finally: It’s About Who You Link TO…
Let’s say you run a website selling your own home brewed beer, so you send a link exchange request to some of your favorite sites on the subject, like Homebrewheaven.com, one of the top sellers of home brewing supplies. Well, even if they turn you down, there’s no rule saying you can’t link to them. You can link to whoever you want, and even when you don’t get a link in return, a link to an industry leader can still improve your reputation, your “trust”, and net you some visibility. Think of it as a sort of “digital karma”.
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. HostGator coupons available at http://hostgatorcouponandreview.com/hostgator-coupon.html.
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