Why Consistent SEO is Necessary ?
When companies with web presence decide on Search Engine Optimization for their website most of them are confused on how to go about it. It’s not surprising that many of them think SEO activity to be one time activity like developing a software/website or an annual affair like filing IT return.Non IT-Savvy companies who are just thinking of increasing their web presence on internet are not much aware on the benefits of Organic SEO. They are many times so clients are so ignorant of SEO that they almost instinctively ask for short term contracts ranging from anywhere from one to two months. Many Businesses also view search engine optimization of a website as a one time set of recommendation. Nothing can be further from truth. For a website to be visible on any search engine, a consistent plan has to be followed for at least few months. For any business in any region there are nowadays hundreds if not thousands of competitors. You can bet that many of them have already have decent websites with ongoing SEO strategy in place. To believe that any business can have strong presence on first page of a search engine by just developing a site and then optimizing it once would be a fallacy.Search Engine Optimization works best when pursued month after month consistently till the results can be seen. There are many reasons why consistent and long term SEO should be pursued.1. Search Engines like FRESH content : Search Engines prefer sites which have fresh search engine friendly content. Just one time on page optimization will not work in this scenario. Infusion of fresh relevant content on regular basis will lure search engine robots to crawl your site more. No doubt the search engine algorithm will also attach importance to the fact that your site has lot of relevant content. This will give your site an added advantage over other rival sites with dated content. A competent SEO Firm will be aware of this fact and constantly update the website with new content on regular basis.2. Link Building : It is a proven fact that backlinks are of prime importance in search engine optimization. In real world if a website is a person then backlinks may mean the number of times a person is getting talked about in TV, newspaper and other media. Just like any person who is visible all over will be perceived as popular similarly any website with good amount of backlinks on internet will be viewed a more relevant and popular. Acquiring back links through legitimate means is a tedious job. Link building encompasses a whole set of activities like directories, content promotion, blogging, press releases, link baiting, social media which require ongoing SEO. Only an online marketing company can work towards the goal of acquiring backlinks on a consistent basis month after month and using almost avenues possible.3. Latest Trends : Internet trends are changing at furious pace. It’s one of the most dynamic technologies which sees emergence and decline of many fads on daily basis. What worked few months back may not work now. Search Engine Algorithms constantly update themselves to avoid spamming and keep their results relevant and meaningful. Only a SEO professional or a SEO company can be abreast of all technologies and trends and apply them and include them in their SEO efforts. In a field where placement on Google search’s number one page can make or break a business, you cannot afford just one time SEO efforts.4. Traffic Analysis : Just doing web promotion is not enough. A website’s traffic also has to be closely monitored and studied. It’s of paramount importance to know if the traffic to your website is targeted or not. Irrelevant audience who are not going to take up your services or products is just as bad as no traffic at all. This will mean that SEO efforts are misdirected and something needs to be fixed asap. Only by constant monitoring and analysis of website’s traffic pattern, a SEO consultant will be able to rectify the problem.These are just few reasons to have consistent search engine optimization efforts for any website which intends to have top ranking in Google.Author: Aniruddha Badola
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The Importance of Backlinks From Directories
Backlinks are a highly important and necessary part of any successful website. Backlinks are essential for Search Engine Optimization (SEO) because they help to judge the popularity and importance of the website based on their backlinks to other sites. That is the main reason there are so many directories online. One well known directory is the Canadian Business Directory. Ca that is well known for accepting Canadian only businesses. You get listed and you get a backlink, simple as that.
Search engines use a number of standard criteria to rate sites on the web and backlinking is high on the list. Backlinks are actually rated by the various search engines by keywords and the content of the backlinked sites.
For example, if your site is about how to cook a hamburger, you would do better by linking to a site about recipes or food preparation than by linking to a site about downhill luging. Why? Because search engines actually cross check the content of not only the link, but the actual sites the link is connecting so they (search engines) can make sure the webmaster is not trying to gain higher SEO by doing things like running several unrelated sites at the same time and linking them together, using hidden links, or using automatically generated pages.
Backlinking is an effective way to generate website visits, but you have to understand that you site will not become popular overnight. Backlinking is a way of getting that needed traffic to your site and you have to do it correctly and smartly.
A great way to achieve visits is by linking to other similar or related sites to yours. For instance, let’s use the hamburger example again. Sites you would want to link to would be sites for frying pans, barbeques, or sites that are associated with growing the cows.
By doing this, the search engines will pick up on the fact that you are using quality links that fit into the area of your site’s expertise.
Another way to create strong backlinks is through hyperlinks. When you are creating your hyperlinks, don’t simply put “Qlick here”, use “Visit the tips page for hints on how to make the best hamburger.” This will ensure your links are using the same terms as your site and those you backlink to.
If your business is in Canada then submit your web site to this Canadian Directory to improve your backlinks.
http://www.canadianbusinessdirectory.ca/
Link Building Strategies for SEO Success
Every webmaster knows the importance of building quality backlinks to his/her site over time. However, this should be done with caution as building too many links in a relatively short period could cause your site to be completely ignore by the search engines.
What are Backlinks?
These are links on other websites directed back to your site. The importance and popularity of your site is usually determined by how many webmasters consider a link to your site viable. However, the quality of the backlinks you gather is what the search engines are really interested in.
What are Quality Backlinks?
These a backlinks from websites with similar content to yours. It’s all a game of relevancy and has a lot to do with the success of your website and marketing efforts.
Building backlinks to your site is top priority if you ever hope for a better PR or SERP. There are several legitimate ways of doing this without engaging the so called “black hat” techniques that’ll only get you banned from google and other quality search engines.
Write Articles and submit to Article Directories.
Writing articles and submitting them to article directories is a simple, but very powerful and effective way to create interest and generate traffic to your site. Best of all, it’s absolutely FREE.
Basically it works like this. You write interesting articles and submit them to article directories for webmasters & publishers to use freely on their sites, blogs & in their written works. However, they have to use the article as it is and are not allowed to change it. In the authors resource box within the article, you place a link back to your website so that any reader who likes your work would most likely click on your URL, visit your site and ultimately get you some targeted free traffic.
Your articles should be short, informative and straight to the point. A typical article word-count is usually btw 400-700 words.
Submit your site to Web Directories.
Submitting your website to quality directories online and deep linking within them will not only increase your link popularity but your website PR and SERP as well. Make a list of the top web directories online and manually submit your URL to them. Some would require a reciprocal link back to your site and some will charge a fee for inclusion. Which ever the case, submitting your URL for inclusion in these directorys will guarantee you have some quality backlinks to your website.
Participate in Forums.
You can find forums all over the internet focused on a diverse range of niches. But the “making money at home, internet marketing, webmaster & SEO” forums are by far the most popular. Register for an account with forums in the above niche market and post regularly to the board. Participate constructively in discussions and remember to leave your site URL in your signature so it appears in every post and thread that you participate in.
Be supportive and gradually become a source of good and clean information, become a valued community member. By doing this, you’ll build up reputation and create valuable credibility for yourself. This way, rest assured your site will always be visited by your forum community thus increasing your link popularity and quality backlinks.
There are more techniques that a webmaster can utilize to bulid links and improve SEO for his/her websites, but applying the above link building blueprints will certainly guarantee results, with a little hard work.
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The Necessary SEO Adjustments to Cope With the New Google
Life is a constant change, they all say. Nothing in this world is permanent, except for change itself. Everything changes with time, and there is not one thing in this world that’s exempt from such a process. Search engines are included and, as trends come and go for the Internet, so do these engines’ rules and tactics.
Just recently, Google has introduced a critical update to its operation. Nicknamed “Jagger,” the update was done in 3 parts and practically turned the SEO world around. Jagger has made various changes to the algorithms and rules of how Google judges the relevancy and PageRank of a website.
SEO rules are in for a big revamp, and to survive in this world, sites must change with it.
Coping with Change Ensures Survival
Jagger has made changes to three key areas that are crucial in the calculation of a page’s rank. These areas include the lifetime of a website, the calculation of backlinks, and the content and structure of a website.
In order to ensure the present ranking of your website, it is important to understand how Jagger has changed the rules regarding these three areas. That way, as an SEO specialist, you could make the necessary changes and adjustments to your tactics so that you could preserve your current ranking through not just Jagger, but for future updates as well.
Knowing Your Site’s History and Backlinks
The first area concerns the length of time that you have been operating your website. When you are introducing a new website, you could expect difficulties and some obstacles in attaining page ranking in Google. You also have to make efforts in the beginning to optimize a website towards a keyword that is less competitive in order to garner more chances of beating the competition.
However, as time passes, you start building up the necessary links in order to gain relevancy. In this sense, a site becomes more and more relevant as its history builds up (providing that its pages are optimized to be actually relevant with certain search terms), and as your site’s relevance goes up, you gain in rank among Google’s search results.
Google’s PageRank algorithm judges backlinks using the factor of relevance in mind. It gives greater weight to those links that point to your site from a site that is related to you. This was done before to answer attempts at link farming (a black hat SEO technique) by spam sites, which involve the establishment of sites that are purely intended to point their own sites in order to gain PageRank. For example, if a web design firm posts a link pointing to your SEO company’s site, this link has more weight and importance to Google’s eyes.
With this latest update, Google has given more weight to relevant links that have been pointing to a certain site for a certain period of time. In other words, links that have a long history are given higher value under the latest update. Now, not only does Google count the number of links pointing to your site but it also means it is checking for how long that backlink has existed in calculating your PageRank.
As a direct effect of this update, the tactic of building up links by buying them are no longer as effective as it was before. Since Google values older links more than new ones, this means webmasters that resort to buying backlinks will have to wait (while paying money) for quite a while before these links gain any significant value to Google’s calculations. organic seo specialists’ reliance on the keyword density requirement has been critically affected by the update. No longer does Google give weight to specific pages that are relevant to a single keyword. With the Jagger update, Google is now designed to look at a whole site’s structure and content for relevancy to a certain theme. This totally changes black hat SEO tactics to gain relevancy for various searches by constructing pages that are individually themed for different keywords.
This means that seo efforts should now be directed towards structuring a site around a certain theme, not just a single keyword. For example, if your website is about cars, your individual pages comprising your whole site should be centered on topics that are related to cars. With the Jagger update, you could see that general directories that use to appear on top rankings have diminished in numbers. Instead, directories for specific categories are gaining prominence among search engine result pages.
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Creating Backlinks is Vital To Your Online Business
Creating backlinks is more than just posting in the forum. Creating backlinks too quickly and adding too many links from poor quality, unrelated sites will actually reduce your page ranking since purchased links are getting negative attention from the search engines. That means that your link building plan should have a steady increase of quality links over time. Creating backlinks to your site can be done in several different ways. Targeted one-way, or non-reciprocal links are the most beneficial.
Post generally consist of text and photo entries, posts can also include audio and video. Blogs have emerged as one of the leading venues for internet marketing. Posting the backlink to your acne website in the area of the Disney vacation will defeat the purpose and may even knock down your website popularity in search engine results. Posting good content is the best way to get people clicking your sig link.
Posting in forums is also an excellent way for building backlinks. But don’t post your URL directly in the discussion boards or else the spam busters would get you banned and removed from the forum.
Link building is vital but at the same time, a very lengthy and extensive task to perform. The reason why many webmasters are on a lookout for some shortcut options or erroneous methods to increasing backlinks, as most of them do not have the time and the endurance to carry out a genuine link building campaign. Links will come with great content sure, but how do the potential one-way-linkers find the site to link to it without being high in the SERPS first? Linking to directories is one of the best ways of getting your websites listed faster. We do research and decide the best and relevant directories to back link your website.
SEO will help you arrange your website in a way to make easy for the user to find his requirements. In fact it would be appropriate to say that any SEM campaign is incomplete without SEO. SEO is a vast topic in itself of which people make a very good living helping companies promote their websites. Getting high in the search engines for particular keywords is another way to get traffic to your site. SEO Target Marketing for better search engine rankings is all about keyword phrase optimization, on-page/off-page optimization, and is absolutely critical to the survival of your business online. With literally billions of searches happening every single month, we all want in on the action!
Yet another way of achieving backlinks is through forums, and blogs. Join email discussion groups, forums, ezines, And news groups while placing your websites link in your signature can create a lot of attention and will also get spidered by the search engines. Yet, blogs and forums are meant for larger public participation in order to encourage and nourish ideas and discussions. If you are serious about quality backlinks, do participate constructively in related blogs and forums.
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4 Factors to Get Relevance Backlinks
If you are website owner, you would know that the purpose of strategic links is to add value to your website visitors’ experience. Strategic link pages are a very useful feature for visitors. Reciprocal strategic linking will also increase traffic to your site – as long as link partner sites attract a similar target audience. As Internet users are purposeful, they will return to your site if they are able to derive valuable information from it.
Backlinks are very important for search engine optimization because many search engines such as Google give more credit to those sites that have a large number of high quality backlinks. They consider the sites with the larger numbers of backlinks to be more relevant than others in their results pages for search queries on specific keywords.
Almost every search engines rank a site with the number of incoming Quality, Relevant links (Themed Links). Google’s Page Rank is most vital because 46% (Yahoo 36%, msn 15%) of the searches are done on Google and the results are entirely dependent on the Page Rank of your site. Suppose we have got 50 PR 4 links from different sites related to us. Now when a visitor clicks our link link from that site then that page pass that page rank to Google, in this way that visitor cast a vote for our site from that link page. But Google Page Rank not only depends on the quantity of the links but the Quality and Relevance of the links a page receives.
Incoming links are evaluated on certain criteria and weight, there are four major aspect of incoming links on the basis of them each links are considered more valuable.
1. Link Age
Older sites are trusted more in the search engines and have more power for ranking other sites. Google places a lot of weight on links from older sites.
2. Link Text Relevancy
Link Text Relevancy mean that you have link relevance to your site in their title and description, remember this kind of links is relevance to 100 inrelevance links.
3. Link Webpage Relevancy
The search engines scan the content on a web page and determine the relevance of specific search terms, beause of this page relevancy is also very important factor, your pointed links should be placed on the relevant pages. The overall page content should be relevant with your page.
4. Link Domain Relevancy
Link domain relevancy is not have more weight than link webpage relevancy and link text relevancy but you can consider this kind of link relevancy to have more relevance baclinks to boost your page rank.
Backlinks with related site is good to boost your search engine rank, for the example when i participating in Busby SEO Test SEO contest i see many participant with less backlinks in front of other Busby SEO Test contest participant with more backlinks, so with this example we can see how quality backlinks with relevancy will make google rank your site better than other site with more inrelevant backlinks
Top 5 Strategies and Tactics That an SEO Company Does
SEO… Know anything about it? Well for one, SEO is considered to be among the newest of the many forms of Internet Marketing. And, it’s also considered to be among the most popular trends in internet marketing. But why is it that SEO still frightens a lot of us? Although SEO is one of the most popular, many of us still considers “It” as among the most complicated strategy for internet marketing.
But you know, despite the techno-R2-D2 dialect things that the dudes from an SEO department throws at you such as SEMs, Page Ranks, Keyword stuffing or density, Algorithms, SERPs, Alt Tags, Anchor Texts, Inbound or Outbound Links… SEO is as simple as it gets. It’s as simple as it’s called – Search Engine Optimization, and all you have to do is to optimize the website for search engines to find it easily. The only thing about it is that it involves a lot of work. But if you look at it on a different point of view, it’s quite enjoyable.
But what does SEO do actually? Search Engine Optimization is getting your content listed in all the top positions in major search engines like Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you’ll naturally want your site or content to be at the top of the líst. That is what SEO does for your website. Keeping the traffic in and letting it do that for as long as the website stands. Now, isn’t that a good thing?
To let you know what SEO companies do on an SEO campaign, let me give you the top 5 techniques and tactics that the dudes from an SEO Company usually do on their campaigns.
Keyword Research
Knowing your keyword is very important to achieve the highest rank in search engines. SEO Companies usually use software tools such as Wordtracker and Seobook to research for their keywords. These tools give them a rudimentary number of searches. Relevance is also very important in keyword researching. The design of a website must be relevant to its keyword. Another thing that SEO Companies do is doing some deep-linking to these pages on their sites. SEO companies usually find and build backlinks to these interior keyword pages and not just to their home page or domain URL. Picking keywords with medium to low competition is something to consider as well. This way, it’ll be a lot easier to achieve higher rank.
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On-Page SEO
On-page optimization and web design factors play a very major role in SEO campaigns. These are the first things that search engines look for in a website. It’s important for an SEO company to make sure that their website is as SEO friendly as it can. Also, SEO companies make sure that all of their pages are easily reachable from their homepages. This is easily done by a strategy called navigation bars or menus. Navigation bars lead to other webpage in a website. Sitemaps also play significant roles in SEO. SEO companies generate XML sitemaps and upload them to their website. This technique makes the search engines very happy, because this makes it a lot easier for search engines to crawl your website through that.
SEO companies prioritize website’s title and description as well. The title and description should contain some of their selected keywords. Dudes from an SEO Company also make sure that they use them to draw and attract interested visitors to their site and content, and not just the search engine. They also make sure that their title and URL contain keyword relevance for maximum effect. Having some of their major keywords in a domain name also makes this a lot easier for search engines to visit their website.
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Link Building
There are many strategies and tactics developed within the SEO, and Link Building is still the most popular and most effective way of boosting a website’s rank on any search engine. Backlinks from relevant sites are as important as the keywords themselves. An SEO company makes it their top priority to make sure that the ‘anchor text’ is related to their keywords, while making sure that the text and overall quality of the content linking to their site is relevant. These guys make sure that they link out to high quality, high ranked relevant sites in their niche.
Only the latest SEO strategies and tactics can be served by SEO Philippines. Visit SEO Philippines at www.myoptimind.com.
Article Marketing
Article marketing, though not as effective as link building, is still a well-established way of getting some quality backlinks or inbound links. Doing a 500-800-word article with backlinks included within the article itself or on the resource box is still an effective method to receive a lot of traffic. Longer, more informative articles also work for many SEO companies. This is by using intensive network of press releases and distribution in article submission sites like SubmitYourArticle, Isnare, Thephantomwriters, and other major online press release sites. While doing all that, SEO companies still make sure that they’re also talking to users, users whom might become their clients. So these guys make use of their imaginative juices to make their article SEO-friendly and reader-friendly.
Blogging and Social Media
Search engines are inlove with Blogs. Blogs are the most favorite spot that search engines visit. Newly updated entries, articles, live comments, and chain of communities, these blogs are what’s making SEO more and more fun. SEO companies usually use WordPress blog software for their blogging purposes. Most of these guys use WordPress because it’s extremely effective for SEO purposes. WordPress software is easier to install on a website even if they do not have any knowledge in installing server-side scripts. Other SEO Companies also use Blogger (owned by Google), Bloglines and other free blog hosts to help distribute content. Search engines love these highly SEO friendly blogs with their well structured content and keyword tagging.Social bookmarking is becoming very important on the web. Social media sites such as Friendster, MySpace, FaceBook, Twitter and media news such as Digg, SlashDot, Technorati are now among the targeted media that SEO companies use. SEO campaigns include joining these sites and using them to their advantage. Though very time consuming, SEO companies are still using this strategy because of its great benefits and conversion.But apart from those things I said earlier, planning is still the heart of an SEO campaign. Planning is the foremost important part of an SEO campaign. In our every undertaking, planning is the least element that we would want to forget. Planning and strategizing is very important in every SEO campaign. Understanding what SEO strategy to use is integral. This way, we wouldn’t run into some major problems where we would have to resort to resetting our efforts and start again from scratch. Now, that would be very costly and time consuming.But first, you should take into mind that SEO is not complicated. A lot of work yes, but not complicated. As I had said, with a right point of view, SEO efforts are very enjoyable, especially when it comes to blogging, article writing, link partnership, and social media efforts. When used effectively, SEO can give you the targeted traffíc you’re seeking. Just do what we do and you’re on your way to success.
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3 – Blogging: Let’s Talk About SEO
By now, you should have a blog well-fed with satisfying, juicy content that’s meeting the needs of your niche. However, you’ll require more traffic to be able to generate any profit from it. Lots more traffic!
How do people search for information? Indeed, with search engines such as Google, MSN and Yahoo!, to name the most popular ones. In order to get people to visit your blog, you’ll need to rank high in their search results. People don’t generally look much further than the first couple of pages of search results, unless it’s something very specific that they’re after. So if your blog is listed on page thirty, then there’s more work to do!
Getting your website or blog a high page ranking is called search engine optimization (SEO). It’s as complex as it sounds, but don’t let that stop you from conquering a few easy techniques to get you good results for certain keywords or keyword phases. Let’s take “freshwater aquarium fish” as an example. There are currently over 3.1 million search results on Google. I won’t even attempt to beat that, so let’s narrow that down to “freshwater aquarium fish care”. That gives us the more manageable 963,000 results, so in this instance, let’s say we optimize your blog for “freshwater aquarium fish care”.
Ideally, when it comes to monetizing your blog, you’ll want to optimize for keywords or keyword phrases that get over 10,000 searches a month in a market that’s not very competitive. (“Home business ideas and opportunities” for instance, yields over 113 million search results, so you could say that’s pretty competitive!) You can download a free keyword suggestion tool from http://www.goodkeywords.com.
We’ll start with a simple on-page SEO technique: include the chosen keyword phrase in the title of your blog. “Freshwater Aquarium Fish Care Revealed!” would work very well. The term you’re optimizing for should also be contained in your page heading. That’s the HTML code enclosed within the h1 and /h1 tags. In a blog, these are usually the post titles, so try to use “freshwater aquarium fish care” as often as possible, where relevant. It’s also important that you use it in the body of your posts whenever possible, but be careful not to overdo it! The search engines may think that you’re spamming your blog with keywords and lower your ranking dramatically as a result. Just remember that you’re blogging for visitors, not for search engines!
Now, let’s take a look at factors outside your blog that are of great influence to your search engine rankings (off-page SEO). First and foremost is the number of links to your blog (also called “backlinks”). Generally speaking, the more backlinks you have, the more the search engines will assume that you are an authority on your blog topic and the higher they will rank your blog in their search results. However, please ensure that your backlinks are relevant. Hundreds of online dating links are not relevant if you’re blogging about freshwater aquarium fish care. On the other hand, a single link from an authoritative site about freshwater aquarium fish will get the search engines crawling about your blog like spiders in “Arachnophobia”…
The most cost effective way to get high quality links from other sites is simply to ask for it. Presuming that your blog contains high quality, original content, then you stand a good chance of getting webmasters to include a link to your blog on their sites or even to write about you. Aim at community-based sites and other blogs, rather than commercial sites. Just send them an email, but state that you were “looking for information on aquarium fish” and not “looking for link partners”. Mention how you think their site provides valuable insight, how your visitors would benefit from their information and that you have put their link on your blog and ask whether they’d be open to doing the same with your link on their site. Do this with at least 30 suitable sites and you should soon have a healthy number of backlinks. However, don’t be surprised if some webmasters don’t respond to your email at all. Just remove their links from your site and move on.
It’s also possible to automate your link building with link exchange services such as http://www.linkmetro.com.
Because many individual blog posts are time-sensitive, it’s recommended that you get all the backlinks to point to your main page. The text of the link (known as anchor text) is also of great importance. Anchor text containing “freshwater aquarium fish care” will greatly boost your SEO rankings for that keyword phrase, so keep this in mind when you’re requesting backlinks from other webmasters.
Getting high-quality backlinks to your blog will help attract more targeted visitors, enable the search engines to find and index your blog and ultimately allow you to rank higher in search engine results.
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SEO Is Key To Success On The Internet
Running an Internet marketing campaign will be unsuccessful unless you take into account the importance of SEO or Search Engine Optimization. If you ignore or skimp on this part of the equation, you will surely fail at promoting your website, product or service. While the acronym SEO is bandied about with abandon by gurus and would-be gurus, most Internet marketers have little idea what it means or where to start to get their site in shape to be in the top 10 of search engine results pages. Even those with some knowledge are always learning, expanding and evolving with the ever-changing algorithms and strategies that will produce targeted traffic on a consistent basis.
Advertising has been an integral part of business for a long time. Advertising to reach new clientele is a time-honored tradition that has been universally accepted to promote products and services. The difference between a geographically located store and a virtual store is extreme. While you can hang a sign in your physical store, there is a totally different method to attract visitors to your virtual outlet. If you are lucky enough to already have a customer base, you need only add your website URL to your business card and inform your clients. If you are new to the Internet and are trying to carve out a niche online, search engine advertising and knowing the ins and outs of SEO will make or break you.
There are a number of free and low cost advertising methods available on the web with varying degrees of success, but if you want a lot of traffic on a continuous basis, you’ll need to really learn and understand the search engine advertising methodology.
While Google isn’t the only search engine out there, it is the best known and it uses a variety of complex algorithms to arrive at which websites should be listed in the top 10 on relevant keywords or search terms. When you type in the search term “red nail polish cheap”, for example, a certain website will be listed as #1 on Google. People will usually click on the first search term they see and as a result if you can attain that position versus position 4,234,030, you will get significantly more visitors looking for red nail polish. How you accomplish this feat falls under the purview of SEO. If you can understand this example, it will be immediately clear just how important it is to optimize your website.
With the “Why Optimize” clarified, lets talk about how you accomplish it. Most larger business go out and hire an SEO specialist who has their ear to the Internet ground with their thumb on the pulse of search engine algorithms. The world of SEO is complex and their are people who do nothing but navigate the industry for you. Their services do not come cheap; however, the results can be amazing and your company can benefit exponentially. Business owners who utilize SEO specialists versus the do-it-yourself method will have a distinct edge when it comes to ranking and position.
Some of the basics to familiarize yourself with include keyword density, META tags, titles, backlinks, unique content and the like.
Keyword density is measured by the number of words on a page divided by the number of times a particular keyword or keyword phrase appears on that same page. The concept behind keyword density rests in the fact that if a particular word or phrase appears a certain amount of times, when a visitor searches on that word, your webpage will appear nearer the top because it is more relevant to the searcher’s interest. For instance, web pages on dog toys will never appear in a search result about nail polish. While this is fairly straightforward, it is more complex than that. If you put the word “nail polish” on a page too many times, you will incur penalties because it will be deemed inappropriate. Search engines will think you are trying to cheat the system and your page will wind up 4,000 pages down in the results.
META tags are part of the HTML code where you tell visiting search engines (called spiders) what your web page is all about. In conjunction with the META description, the search engine will put you in certain relevant search results and use the META description as the description in the listing. Again, you will want to avoid putting irrelavent keywords and idiotic descriptions in these areas because you will be penalized and your page dropped into obscurity.
Inbound links, also called backlinks are also taken into account when spiders visit your site. The more backlinks, the more popular your site. A backlink or inbound link is where somebody quotes you on their website and lists your site in the quotation or write up. As a result, the more backlinks you receive, the more search engines think you have some good, useful information to share. Otherwise, why would somebody else list you on their site if all you had on your site was junk. Logical, eh? Different search engines take backlink relevancy more or less into account.
Unique content or low duplicate content is another important factor for search engines. They will compare the content on your site to the content on every other indexed (listed) site in their database. If they find a ton of other websites with the exact same content, you will be penalized for duplicate content. Their thinking is that you are simply taking content from other places and placing it on your site. It is just junk to fill up the site. So, keep it to a minimum and use as much original content as possible. If you do cite or use content from another website, give them the love through using only a portion and giving them a link back to their total article. In your write up, give them credit, and write up your thoughts and feelings on what you’ve read. In that way, you will be creating original content and not snatching others hard work. It will be viewed as unique content.
If you can’t string three words together, there are professional freelances on the Internet who are willing and capable for a fee to provide you with as much unique content as you need on any subject you desire. This extra step and small investment will insure that your website is valuable to your visitors and a site that the search engines adore. It will all convert into more sales for your business in the end.
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Article Marketing And Search Engine Optimization (SEO)
Search engine optimization (SEO) mainly deals with what’s called on-page optimization – placing keywords and phrases in different areas and in the code of a webpage. On-page SEO is great for letting Google and the other search engines know what your website is about, but it’s also vital to let them know how important your website is. You can accomplish this through a broader branch of online promotion call search engine marketing. One area of search engine marketing is article writing and syndication, and it works wonders for building backlinks to your website, as well as providing good content for your website’s visitors. There are many great reasons to start writing articles and syndicating them, but there are three major reasons. The most obvious reason for writing articles is to fill your website with relevant and informative content. Visitors to your website are looking for information. By adding articles to your website you are adding value to their experience and they are more likely to return and tell others about the wealth of information available on your site. Another great reason for writing your own content deals more with search engine optimization – search engines will deem your website more important if it’s full of original and relevant content. The last reason deals with link building. By submitting your article to an article syndication site, you make the article available for other website owners to include on their website, and in return they provide a link back to your website. Content Is King Given the advent of social bookmarking websites such as Digg.com and Del.icio.us, Internet search is depending more and more upon the preferences of real Internet surfers. In the old days it was easy to make the search engines “think” that your website was important, but these days, actual people will play an increasing role in determining how “good” your website is. It makes sense too – if a few hundred Internet users think that your website is a wonderful resource for information, it probably is. Google and the others will increasingly pay more attention to these social bookmarking sites to identify important websites. So for the future of SEO, it’s important that your website have good content. Search Engines like Fresh Original Content Google and the other search engines have the ability to determine whether a block of text is original, or has been copied from another website. When search engines crawl your website and find new original content, it shows that the site is updated regularly, not neglected, and that a lot of time went into creating the website, rather than cutting and pasting text from other sites. This is one of the ways the search engines determine if you have a “good” website. Typically, a website with a lot of relevant, original and frequently updated content should do well in the search engine results. Article Syndication and Link Building After you’ve written your article and posted it on your website, you can take further advantage of the article by letting other website owners use it as content on their website as well. This is accomplished by submitting your article to an article directory. These directories operate much like a normal website directory, but instead of listing websites they list articles. Just perform a search for “article directory” and you are bound to find hundreds of these sites. Website owners are allowed to use your article on their website as long as they include a resource box at the bottom of the article that gives you credit and also provides a link back to your website. Building backlinks to your website is one of the more important factors of search engine marketing because the search engines figure that, the more websites that link to you, the more important your website must be. Optimizing Your Article for the Search Engines Part of search engine optimization includes using related keywords and phrases, not only on your website, but also on webpages that link to you. Be sure to include your keywords or key terms as many times as possible in the article, but don’t overdo it or your article won’t sound natural. When search engines index your article and find a link to your website, they will associate your website with the content of the article. The Resource Box The resource box is the last part of the article that includes the author’s information and a link back to their website. This piece of information is important because, after all, the whole point of article syndication is to get backlinks to your website. Just including your website’s URL is fine but it’s best to use something called anchor text. Anchor text is the clickable text that brings your from one webpage or website to another. Using your website’s name is fine too, but you should try to include your top keyword or phrase in the link. This is an extremely important SEO technique because the search engines place a lot of value on anchor text when determining search results. Some people will recommend putting anchor text in the body of your article. While the search engines may like this strategy, to humans it just looks “spammy” and your article won’t get picked up by any reputable websites. Duplicate Content & the Value of Your Article It makes sense that if we want other websites to list your articles and provide a link back to your site, then you should submit your articles to as many sites as possible. This seems like a logical strategy, and there are actually many article submission services available on the Internet that will submit your article to 400 or more article directories. There is a problem with this approach, though. Although you may gain a whole bunch of backlinks to your website, Google will probably flag your article as duplicate content, and it will in turn carry much less value. In other words, as more and more websites post your article its value is being diluted. Plus, important and respected publications don’t want to use content that is posted on another 100 or so websites. One backlink from a respected source with high Page Rank is sometimes worth a 100 backlinks from smaller site with little or no page rank. So, it’s probably a good strategy to only submit your article to 5 or so article directories – the top 5 in Google search will probably do. The Best Strategy If you have the time and inclination, you can get more out of article marketing by posting the original copy of the article on your website, and then re-writing a copy for the purpose of syndication. This way, your website won’t get penalized for duplicate content. From here, it’s really your choice if you’d like to submit your article to 400 directories and get as many backlinks as possible, or focus on getting your article included in more respected publications and receive higher quality backlinks. Personally, I prefer the latter, but the choice is yours. Good luck!
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